Five Ways to Use Email Marketing to Boost Web Traffic

Posted by joe in Email Marketing on July 25, 2010

Email marketing can be powerful tool in driving traffic to your website, so readers can get a broader picture of what you have to offer.

Here are a couple of ways to use email marketing to increase web traffic:

• Video. make video a consist element of your email marketing. Readers will be compelled to visit your website to see the whole video.
• User Generated Content. Have your readers submit stories, or videos as part of a contest. Aggregate all the responses on your website so everyone can see them.
• Polls and Surveys. Readers just love to offer their opinions. Compile the results, post them on your site, and let readers know where they can be found.
• Customer Reviews. Let readers tell the world what they think of your product or service. Don’t be thin-skinned – address the critics as well as the fans.
• Create Community. Allow your email readers to ask questions, which are then posted on your website. You can have your experts provide answers, and encourage others to offer their solutions as well.